7 Overlooked Social Media Tips that Brands Should Exploit Today
In the fast-paced world of social media marketing, it's easy to get caught up in the latest trends and overlook some tried and true tactics that continue to deliver results.
With over 4.5 billion people on social media worldwide, platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok offer immense opportunities for brands to connect with current and potential customers. However, simply having a presence isn't enough. To cut through the noise, brands need compelling content and smart strategies to fully capitalize on these networks.
Fortunately, you don't have to reinvent the wheel or jump on every new feature right away. Some of the most effective yet overlooked tips have been around for years. Use these seven social media hacks to enhance your brand's strategy today.
Leverage User-Generated Content (UGC)
Credible content from real customers packs more punch than promotional posts from brands. Curate and re-share UGC like reviews, photos, and videos to boost engagement and trust.
Refine Your Hashtag Strategy
Hashtags extend your reach, but avoid using too many in one post. Research relevant niche hashtags, use no more than 2-3 per post, and create branded hashtags that followers can rally behind.
Run Social Contests and Giveaways
Contests create buzz and incentivize social sharing. Require contest entries on social media and consider teaming up with influencers. Just ensure your rules comply with platform policies.
Join Relevant Facebook Groups
Join highly engaged niche Facebook Groups related to your industry. Contribute valuable insights and avoid blatant self-promotion. This helpsposition you as a subject matter expert.
Use LinkedIn For B2B Marketing
With 740+ million users, LinkedIn is ideal for B2B. Connect with prospects, share industry news, create polls and join Groups. LinkedIn ads also deliver remarkable ROI.
Optimize Your Social Bios
Your Twitter, Instagram and Facebook bios provide prime real estate for your brand story, key services and website/contact info. Keep them succinct and optimized with relevant keywords.
Invest in Paid Amplification
Organic reach is declining on most platforms. Put some budget behind your best posts via paid boosting or ads. A little goes a long way in extending reach.
Avoiding social media marketing missteps is crucial, but you can only go so far playing defense. Take a proactive approach by incorporating these proven techniques into your current mix. Maintain a consistent presence, engage followers, and provide value. With smart strategy and compelling content, your brand will thrive on social in 2023 and beyond.
What overlooked social media tips have worked for your brand? Share your top strategies in the comments below!
